"Dry or sensitive skin conditions, such as eczema and psoriasis, are incredibly common in the UK. The constant itch/scratch cycle can keep babies awake and give adults sleepless nights, putting a huge strain on the whole family. Experts agree: one of the best ways to relieve discomfort and manage flare-ups is to adopt a routine of total emollient therapy by using a range of moisturising products that help to repair and rehydrate the skin. Manage dry skin conditions with QV. Developed by dermatologists, QV is a gentle, soap-free cleansing and moisturising range suitable for all ages. It is one of the few brands to contain glycerol – a naturally occurring humectant that helps the skin to remain hydrated and protects against irritation.• Suitable for all ages – from infants to the elderly • QV Skin Lotion, Cream and Gentle Wash all contain glycerol, which is a natural humectant • Free from irritants such as sodium lauryl sulphate (sls) • Free from fragrance, colour, lanolin, propylene glycol• Leaves skin feeling smooth and soft • Dermatological formulation • Non-greasy – won’t block pores